Increased focus on sustainability of luxury watches

One of the main themes that can be seen in the luxury watch industry in general, and in particular in the new models at this year’s Geneva Watch Fair, is the addition of more options for customers in terms of materials and the overall aesthetics of their watches. Panerai now offers a smaller version of its Bronzo in a bronze case, and Tudor has introduced an 18-carat gold and sterling silver version of its Black Bay Fifty-Eight dive fake watch, but even Rolex – a brand often considered to have one of the most stable and resolute catalogs – has added new metal options to its Explorer collection this year.
The classic Rolex Explorer returns to both its historic 36mm size, which is big news, but arguably even more surprising is that the brand is now also offering its signature steel and gold configuration, something that hasn’t happened since the model was first introduced in 1953. In addition, all three shades of gold replica Rolex Daytona watches are now available with meteorite dials on the Oyster and Oysterflex strap models, while the Datejust line has received some new dials that showcase unprecedented patterns on their surfaces.
Sustainability is very important and as humanity continues to become aware of the impact our actions have on the planet, more and more brands from different industries are taking steps to ensure we take care of our home and protect the planet for future generations. Oris has a long history of promoting environmental conservation and each year the brand produces a small number of limited edition replica watches to raise awareness and support different projects that improve our planet and the lives of the people who inhabit it.
Panerai is no stranger to innovative materials, and in addition to traditional options such as stainless steel, titanium, and ceramic, the brand has experimented with a number of other modern, proprietary case materials such as Carbotech and BMG Tech that you won’t find anywhere else. For Watches & Wonders 2021, however, Panerai seems to be turning its materials science division towards sustainability, and arguably one of the strongest themes in the brand’s new releases is the emphasis on recycled materials and showing how their use can be integrated into high-end products that offer serious performance metrics.
The new Panerai Luminor Marina eSteel watch is composed of 58.4% recycled materials by weight, while the Panerai Submersible eLAB-ID, made from the brand’s EcoTitanium, is made from 98.6% recycled materials. On the Submersible eLAB-ID, even the Super-LumiNova on its dial and hands is 100% recycled, as is the silicon used for its escapement. The main purpose of these new eco-friendly Panerai dive fake watches is to showcase material suppliers and demonstrate how a high-performance luxury sports watch can be made from almost completely recycled materials.

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